Anthony Davis to Serve as Brand Ambassador for Lakers’ Sponsorship with First Entertainment Credit Union

Anthony Davis just joined the Los Angeles Lakers this past July—and could be the NBA’s biggest free agent this coming summer—but that hasn’t stopped the seven-time All-Star from putting his stamp on Southern California. On Wednesday, with head coach Frank Vogel, Lakers legends James Worthy, Kurt Rambis, Derek Fisher, Robert Horry and Rick Fox; and nearly all of his Lakers teammates (save for LeBron James and Kyle Kuzma) in attendance at the Theatre at the Ace Hotel in downtown LA, AD announced that he would become the first-ever brand ambassador for First Entertainment Credit Union, in conjunction with the Lakers’ larger sponsorship deal.

As part of the partnership, Anthony will appear on billboards and in commercials for First Entertainment—including a two-minute spot that will appear on ESPN during the Lakers’ game against the Milwaukee Bucks at Staples Center on Friday.

Additionally, after the 2019-20 season, AD will tip off a financial literacy program for school-age kids across LA.

“What you guys stand for and trying to have a lot of people who might not have the resources to learn about financial literacy, I'm trying to do the same thing,” Anthony said during a conversation with Amondo Redmond, the chief marketing officer of First Entertainment. “I've been blessed to be in a position to make a lot of money at a young age, but if I didn't have the NBA and my family and my friends and my financial advisor to tell me the things I needed to know about money, I could've probably bought 50 Lamborghini trucks by now.

“So being able to have those people in place and partner with First Entertainment, who's on the same path and doing the same things that I'm trying to do in the community, and reach people who don't really know a lot about financial literacy, it was easy for me to partner and do that.”


Josh Martin is the Editorial Director of CloseUp360. He previously covered the NBA for Bleacher Report and USA Today Sports Media Group, and has written for Yahoo! Sports and Complex. He is also the co-host of the Hollywood Hoops podcast. Follow him on Twitter and Instagram.