The NBA is plenty familiar to Chris Paul, but so much is fresh for him in 2019-2020: his team (the Oklahoma City Thunder), plant-based diet (he’s a supporter of Beyond Meat) and business venture with PlayersTV, a new network dedicated to sports lifestyle and culture entertainment that debuted this week on Samsung TV Plus in the U.S., UK and Canada.

During the launch event for PlayersTV, which features CloseUp360 as a lead basketball content partner, the 10-time All-Star discussed the new ways he’s making an impact off the court in his 15th NBA season. And he shared how his close friend, the late Kobe Bryant, has motivated him to “be legendary.” Get to know the new CP3, for our “Brand U.” series.

We are giving away one limited edition CP3 x Spalding All in the Family basketball, which Chris himself signed. Here’s how to enter: 1) Follow @CloseUp360. 2) Like the post. 3) Tag 3 friends in the comments.