Kobe Bryant Debuts New Children’s Book Series ‘The Wizenard’

Kobe Bryant might be busier now than he was during his 20 years as one of the greatest players in NBA history for the Los Angeles Lakers. In addition to winning an Academy Award, co-authoring a New York Times bestseller with Hall of Fame photographer Andrew Bernstein, investing in tech companies, directing commercials for BodyArmor and coaching his daughters’ basketball teams, the Black Mamba is now a bona fide publisher with the release of The Wizenard Series: Training Camp. On Tuesday, Kobe celebrated the release of the first installment of the young adult sports fantasy series he created with a promotional event at the NBA 5th Avenue Store in New… Read More

Kyrie Irving Leads Movement in NBA to Swap Jerseys for Clean Water in Africa

Dwyane Wade has spent his #OneLastDance season bringing smiles to his peers with his postgame jersey swaps. Now, Kyrie Irving is leading other NBA stars to do something similar for a good cause in Africa. The Boston Celtics’ All-Star guard recently donated his No. 11 jersey to Underdogs United as part of an effort to provide clean water to schoolchildren in rural Kenya through a partnership with Impact Water. “Kyrie was the first high-profile athlete to commit to the Global Jersey Exchange, and his leadership really catalyzed the initiative,” Stephen Gabauer, the founder of Underdogs United, told NBC Sports Boston’s A. Sherrod Blakely. “Since Kyrie joined, we’ve partnered with over… Read More

James Harden, Donovan Mitchell Star in BodyArmor Ad Directed by Kobe Bryant

Kobe Bryant is more than just an investor in and spokesman for BodyArmor. Now, the Los Angeles Lakers legend is directing spots for the sports drink, with James Harden and Donovan Mitchell starring in the Black Mamba’s debut behind the camera. In the 30-second spot, the stars for the Houston Rockets and Utah Jazz trade notes about their NCAA tournament brackets using obsolete technology—a typewriter for James and a rotary phone for Donovan. “Why would they choose an outdated sports drink?” the narrator asks. “We wouldn’t,” James and Donovan reply. That line comes as a somewhat subtle jab at Gatorade, before the narrator proclaims, “Thanks, Gatorade. We’ll take it from here.”… Read More

Chris Paul Gives Autographed Jordans to Emotional Rockets Fan

Houston Rockets fans who made their way into State Farm Arena on Tuesday night had plenty to celebrate following their squad’s 121-105 win over the home-team Atlanta Hawks. But perhaps none of the road supporters got more emotional than one young Chris Paul fan who got to meet his idol—and then some. Following his 13-point, 11-assist performance, Chris stopped near the tunnel to deliver the experience of a lifetime to an emotional young boy. Chris not only signed the boy’s No. 3 Rockets jersey and posed for a photo, but also gave away a game-worn pair of his Jordan Brand signature sneakers, autograph and all. In return, the child gave… Read More

Kevin Durant Surprises Kids with Special Pizza Delivery in Minneapolis

Kevin Durant racked up nine assists to go with his 17 points during the Golden State Warriors’ 117-107 win over the Minnesota Timberwolves on Tuesday. But the biggest dish of all for the two-time NBA Finals MVP came not on the court at the Target Center, but rather at a hotel in Minneapolis. KD took time out of his busy schedule to surprise the family of Tom Mount, a local police officer and Minnesota sports fan, with a special bit of room service: delivering pizza. Thank you @KDTrey5 for making this a night we will never forget, by surprising our kids with a pizza delivery to our hotel room. What… Read More

Dwyane Wade, Gabrielle Union Star in Competitive Campaign for Gatorade Zero

Dwyane Wade and Gabrielle Union have been happily married since August 2014, and have been parents to their daughter, Kaavia James, since her birth via surrogate in November 2018. Now, the bond between the Miami Heat legend and the Hollywood actress is deepening commercially, thanks to a new campaign for Gatorade Zero. The new slew of ads pits Dwyane and Gabrielle as competitive adversaries in the gym. The couple goes toe-to-toe on the treadmill and stationary bike, as well as in push-ups, box jumps and jump rope, among other exercises. “I think it’s great because we’re both in the gym all the time working out,” Dwyane told Essence’s Charli Penn.… Read More