Utah Jazz Star Donovan Mitchell Signs with Kobe Bryant’s BodyArmor
Kobe Bryant's influence on the NBA's next generation of stars extends far beyond the basketball court. The Los Angeles Lakers legend is also looping younger athletes into his business empire, with Donovan Mitchell of the Utah Jazz now joining the stable of studs endorsing the Black Mamba's BodyArmor sports drink.
“Donovan Mitchell is one of the most electrifying, young players in the game today,” Kobe said in a press release. “Given how much the brand has grown in the last year, we’re excited to add a player of his caliber to our already impressive roster and show fans everywhere that today’s top athletes are ditching their outdated sports drinks and choosing BODYARMOR.”
For Donovan, who exploded onto the scene as a rookie out of Louisville in 2017-18, signing with BodyArmor—and, thus, joining forces with one of his favorite players—brought together business and basketball in a whole new way for Salt Lake City's second-year swingman.
“Growing up, I loved watching Kobe play. When I noticed he was building this brand and leading a new, younger generation of top pro athletes, I knew that I wanted to be part of it,” Donovan said in the release. “I’m thrilled to join the BODYARMOR team and excited to show fans everywhere that there are better hydration options out there.”
Donovan joins a stacked roster of pro athletes repping BodyArmor that includes NBA MVP James Harden, two-time American League MVP Mike Trout, reigning AL MVP Mookie Betts, Indianapolis Colts quarterback Andrew Luck and former U.S. Open golf champion Dustin Johnson. Moreover, BodyArmor, with Coca-Cola as a minority owner, is also the official sports drink of the UFC, NCAA and Spartan Race.
Though Gatorade remains the dominant force in athlete hydration, BodyArmor is rapidly positioning itself as a more health-conscious alternative, with the top-flight endorsers to match.
Josh Martin is the Editorial Director of CloseUp360. He previously covered the NBA for Bleacher Report and USA Today Sports Media Group, and has written for Yahoo! Sports and Complex. He is also the co-host of the Hollywood Hoops podcast. Follow him on Twitter and Instagram.