Jazz Star Donovan Mitchell Unveils His First Signature Sneaker with Adidas

Donovan Mitchell didn’t just beat Damian Lillard during the Utah Jazz’s 117-96 win over the Portland Trail Blazers on Christmas Day. The second-year guard also joined Rip City’s All-Star among a select group of NBA athletes under adidas.

On Thursday, Donovan linked with adidas to reveal his first signature sneaker, the D.O.N. Issue #1. It is meant to embody what he stands for and his mantra, Determination Over Negativity. The issue number is a nod to both his love for comic books and his nickname, Spida.

Donovan worked closely with adidas to celebrate the unveiling in a unique way. The two tapped a pair of aspiring sports writers—Blaise New, an eighth grader whose older brother played high school ball with Donovan, and Rory Ashmeade, a freshman—from his alma mater, Greenwich Country Day School in Connecticut, to interview him about the special moment.

Donovan Mitchell kids

Donovan Mitchell with Blaise New (left) and Rory Ashmeade (right) of Greenwich Country Day School in Connecticut. (Courtesy of adidas)

“It was a thought, but it wasn’t a realistic thought,” Donovan told Blaise, when asked whether he’d ever imagined having his own shoe. “It was one of things, you know, maybe, but for this to happen the way it happened, and how fast it happened, no it wasn’t even a thought.”

Donovan joins Dame, James Harden and Derrick Rose among active NBA stars with their own sneakers with the Three Stripes.

“It’s an honor to be in the same category,” Donovan told Blaise. “I know Dame and James on a personal level, so it’s pretty special to be up there with them. Two years ago, I never would have thought I’d have a relationship with those two, or even be put in the same category as far as having a signature shoe. So for me to have this, it’s a blessing and one I won’t soon forget.”


Olivier Auguste is an NBA lifestyle writer based in New York City. Follow him on Twitter.