Nike to Name New Advanced Innovation Building After LeBron James
In 2003, Nike released its first signature shoe for LeBron James. Come 2020, the sports apparel giant will unveil a building named for the NBA superstar.
On Thursday, Nike announced that it would add a sixth new structure, called the LeBron James Building, to the ongoing expansion of its World Headquarters (WHQ) in Beaverton, Oregon. The upcoming edifice on Nike’s north campus will house the Advanced Innovation team, which includes engineers, designers, scientists and other experts focused on creating the products and services of the future. There will be a state-of-the-art research lab, a full-size NBA basketball court, a 200-meter endurance track, a 100-meter straightaway track and artificial turf for training.
In the wake of the announcement, LeBron hopped on Instagram to express his excitement about the project and show gratitude to the Swoosh for “taking a chance on a [sic] 18-year-old kid from Akron, OH.”
LeBron’s building is set to open next year, as is the Serena Williams Building honoring the women’s tennis legend.
Josh Martin is the Editorial Director of CloseUp360. He previously covered the NBA for Bleacher Report and USA Today Sports Media Group, and has written for Yahoo! Sports and Complex. He is also the co-host of the Hollywood Hoops podcast. Follow him on Twitter and Instagram.