LeBron James Surprises Teens at Harlem YMCA with Free Lyft Bike Memberships

LeBron James had himself a busy Tuesday in New York City. After attending practice with the Los Angeles Lakers ahead of Wednesday’s matchup with the New York Knicks, the All-Star continued his off day by hustling up to Harlem. There, he surprised 50 teenagers at the YMCA with free one-year memberships to Lyft’s bike sharing program, which is slated to launch in the Big Apple this spring. Today in Harlem, LeBron James surprised a group of teens as part of a partnership announcement between Lyft and the YMCA. These kids get free access to bikes for a year. Can’t get enough of their reactions when LeBron walks into the gym.… Read More

Kobe Bryant Backs BodyArmor’s Partnership with Major League Soccer

Kobe Bryant grew up watching soccer while his father, Joe “Jellybean” Bryant, was playing professional basketball in Italy. In the nearly four years since his own retirement from the NBA, the Los Angeles Lakers legend has shown a keen eye for business investments, none better than the 10-percent stake he took in BodyArmor that’s currently worth over $200 million. Now, the Black Mamba is combining those two non-hoops passions as a spokesperson and creative mind behind the sports beverage company’s new partnership with Major League Soccer (MLS). “Hopefully what my involvement will do is help with some of the marketing and storytelling of the game,” Kobe said, per Pro Soccer… Read More

76ers All-Star Joel Embiid to Debut Signature Sneaker with Under Armour This Fall

Under Armour will soon find out if big men can, in fact, sell basketball sneakers. This week, the Baltimore-based apparel brand announced that Philadelphia 76ers All-Star Joel Embiid will launch his own signature sneaker, the Under Armour Embiid 1 this fall. According to ESPN, Joel will become the 17th current NBA player with his own kicks, and the only center among that group. “As a kid, I never could have dreamed of being in this situation with my own signature shoe,” Joel said in a press release. “The process has been incredible with the work that’s been put in. Not a lot of guys in my profession get this opportunity… Read More

LeBron James, Giannis Antetokounmpo Top NBA Jersey Sales to End 2019

For the second year in a row, LeBron James led all NBA players in jersey sales to end 2019. But instead of seeing Golden State Warriors superstar Stephen Curry hot on his heels, the Los Angeles Lakers mainstay has a new challenger to his apparel throne: Milwaukee Bucks MVP Giannis Antetokounmpo. The Greek Freak is the first player other than LeBron or Steph to occupy a spot in the top two since 2014, when another Lakers legend—Kobe Bryant—was still in the mix. To be sure, Steph didn’t fall far. He checked in at No. 3 for jersey sales from October through the end of November, with Jayson Tatum of the… Read More

Clippers’ Kawhi Leonard to Have Jersey Retired at San Diego State on February 1

Kawhi Leonard led the charge to bring Paul George back to Southern California in an effort to supercharge the Los Angeles Clippers this past summer. Now, the two-time NBA Finals MVP with the San Antonio Spurs and Toronto Raptors will follow his All-Star teammate’s lead by having his college jersey raised to the rafters next month. On February 1—nearly three months after Paul’s No. 24 was raised to the rafters inside the Save Mart Center at Fresno State—Kawhi’s No. 15 will be immortalized at Viejas Arena on the campus of San Diego State. Though the Clippers will host the Minnesota Timberwolves at Staples Center that same day, Kawhi is expected… Read More

NBA Legend Charles Barkley Donates $1 Million to Fourth Historically Black College

Charles Barkley left Auburn University after his junior year, before he could finish his degree in health and physical education. In the years since he retired from the NBA, though, the Hall of Famer has become a tireless advocate for higher education—and, to that end, has put his money to work in support of African-American students. Charles recently donated $1 million to Miles College, a historically black college and university (HBCU) in Fairfield, Alabama, roughly 25 miles from his hometown of Leeds. That marks the TNT mainstay’s fourth seven-figure contribution to an HBCU since 2016. Alabama A&M in Huntsville, Clark Atlanta University and Morehouse College in Atlanta have also been… Read More