Inside Kobe Bryant’s Impact as a Global Leader in Basketball Innovation, Storytelling and Business

In 1998, Kobe Bryant paved the way for the Los Angeles Lakers to become an iconic franchise in China. 21 years later, he was an ambassador for the FIBA Basketball World Cup in Beijing over the summer, and his purple and gold were in the NBA Global Games in Shanghai and Shenzhen this preseason.

While in Beijing for a private book-swap event with Chinese tennis icon Li Na, Kobe sat down with CloseUp360 for an exclusive interview to discuss his connection to China, role in global basketball and training innovation, emergence as an award-winning storyteller, entrepreneurial leadership and much more.

"KobeCloseUp" is co-produced by his former Lakers teammate and CloseUp360 advisor Caron Butler.