Business

NBA Legend Ray Allen Continues Expansion Beyond Basketball with Maserati Partnership

NEW YORK CITY — Ray Allen was a picture of discipline during his 18 years in the NBA. But even the pristinely focused (and always sharply dressed) Hall of Famer couldn’t entirely contain himself on this particular morning. No, it wasn’t Christmas Day, though for a car lover like Ray, it must’ve felt like it. Instead, on this spring day in New York City, he was set to attend the New York International Auto Show for his first in-person look at the customized Maserati Levante GTS he had flown to Modena and Turin, Italy, to design—albeit not spoiler-free. “I was excited all morning because people kept sending me like snippets… Read More

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